Erocum is a critical design object that juxtaposes the masturbation theory of insanity with the serotonin theory of depression. It asserts that we should stop questioning whether or not these theories are true, and start questioning who bene ts from them.

This object is a prescription bottle containing an imaginary SSRI called Erocum, with the “scienti c” name Engorgaline Vybrocilate. The bottle has two warning labels stating “investigate your information sources” and “who does this serve?” The prescription bottle contains a 3 speed vibrator, which is activated when the user presses down on the cap.